Revenue Share, Not Retainers: How We Partner With Creators
Why Artifika works as a cofounder instead of an agency — and what a fair creator-app deal actually looks like, in plain English.
Ergin Satir
Sr. Product Manager AI/ML @Apple
Revenue Share, Not Retainers: How We Partner With Creators
When a creator asks an agency to build them an app, the incentives are broken from day one. The agency gets paid whether the app works or not. The creator carries all the risk, pays all the bills, and usually ends up with an expensive product nobody maintains.
We run Artifika on a different model, and it's simple enough to explain in one sentence: we don't get paid until you do.
How the deal works
- No upfront costs, no retainers, no hourly billing. We fund the design, development, AI infrastructure, and launch ourselves.
- We split revenue. When the app earns, we both earn. When it doesn't, we both feel it — which is exactly the point. A partner who shares your downside makes very different decisions than a vendor invoicing your upside.
- "Net" means one transparent formula. Revenue, minus app store fees, minus the direct costs of running the product at cost — nothing else. No management fees, no salaries hidden in the math. And the creator sees the books: revenue read straight from the app-store dashboard, plus an itemized monthly statement of every cost — receipts included whenever they want them.
What the creator brings
Not code. Not money. Three things only a creator can bring:
- The audience — distribution is the hardest problem in software, and creators have already solved it.
- The method — real expertise, frameworks that work, the stuff their audience already pays for in other formats.
- The trust — the reason someone downloads this app instead of a generic one.
The time commitment is a few hours a month: approving content, keeping the app woven into posts they were already making.
What we bring
Everything else. Product strategy, design, iOS and Android development, AI infrastructure, App Store operations, updates, support. We've shipped four products that are live right now, serving over 13,000 users. Shipping is the part we've made boring — in a good way.
Why creators keep control
The creator's name, likeness, and method stay theirs, always. The audience stays theirs. If a partnership ever stops making sense, either side can step away, the creator keeps their brand and their community, and everyone moves on. Easy exits are what make it easy to say yes.
If you have an audience and you've been wondering what a product of your own would look like — that's exactly the conversation we like having. hello@artifika.ai.