Hi, I'm Ergin Satir, a Senior Product Manager at Apple specializing in AI/ML and digital transformation. I created Artifika.ai to share practical AI knowledge and real-world insights from my experience building and scaling AI solutions in enterprise environments.
Living in Austin, playing volleyball, trying to catch up with AI developments, and always looking for the next innovation to explore.
My Professional Journey
With over 10 years of corporate experience and 3 years as a startup founder, I've dedicated my career to driving innovation and delivering impactful solutions. Currently at Apple, I lead AI and digital enablement initiatives to drive global online performance and optimize operational efficiency across Apple's digital channels.
Before Apple, I spent 7 years at Philip Morris International, where I pioneered digital transformation initiatives, launched the company's first B2C e-commerce platform, and developed comprehensive CRM strategies across multiple markets including Turkey, Philippines, and Serbia.
I also founded Sosyal Medyatik, a digital marketing agency where I worked with over 10 brands for 3+ years, providing digital platform development, social media management, and content marketing solutions.
The Mission Behind Artifika.ai
Through Artifika.ai, I aim to bridge the gap between complex AI technology and practical business applications. Having experienced the challenges of implementing AI in large-scale enterprise environments, I understand the need for actionable guidance that goes beyond theoretical concepts.
My goal is to share the lessons learned, strategies that work, and practical approaches that can help others successfully integrate AI into their products and organizations.
What You'll Find Here
- AI Product Insights: Real-world perspectives from my experience in AI product management at Apple and digital transformation
- Implementation Playbooks: Comprehensive guides based on my corporate experience and startup journey
- Digital Transformation Stories: Lessons learned from launching e-commerce platforms and scaling digital initiatives
- Enterprise AI Strategies: Practical approaches to integrating AI in large-scale business environments
My Background
I hold a Bachelor of Engineering in Mechanical Engineering from Middle East Technical University (METU). Currently based in Austin, Texas, I'm passionate about exploring new ways to innovate and create impactful solutions that make AI more accessible and practical for businesses and developers.
Let's Connect
I love connecting with fellow product managers, AI enthusiasts, entrepreneurs, and anyone curious about the intersection of technology and business. Feel free to reach out on Twitter, LinkedIn, or GitHub.
Whether you're here for AI product insights, digital transformation strategies, or practical implementation guidance — welcome to Artifika.ai!