Building AI Teams: Lessons from Startup to Enterprise
How to build effective AI teams based on lessons learned from founding a startup and scaling AI initiatives in enterprise environments.

Ergin Satir
Sr. Product Manager AI/ML @Apple
Building AI Teams: Lessons from Startup to Enterprise
Building AI teams is fundamentally different from building traditional software teams. After founding a startup and later scaling AI initiatives in enterprise environments, here's what I've learned about assembling teams that actually deliver.
The AI Team Paradox
Most companies hire for AI expertise first, business understanding second. This is backwards.
The reality: Your best AI outcomes come from people who understand the business problem deeply and can apply AI appropriately, not from people who know every AI algorithm but can't connect it to business value.
Essential Roles (And What They Actually Do)
The AI Product Manager
- Not just: Requirements gathering
- Actually: Translating business problems into AI-solvable challenges
- Key skill: Knowing when NOT to use AI
The ML Engineer
- Not just: Building models
- Actually: Building systems that can deploy, monitor, and maintain models
- Key skill: Production mindset over research mindset
The Data Engineer
- Not just: Moving data around
- Actually: Creating reliable data pipelines that won't break at 2 AM
- Key skill: Understanding data quality implications for AI
Startup vs Enterprise: Different Challenges
Startup Reality
- Resource constraints force creative solutions
- Direct customer feedback enables rapid iteration
- Technical debt is acceptable for speed
- Generalist mindset - everyone wears multiple hats
Enterprise Reality
- Scale requirements from day one
- Governance and compliance can't be retrofitted
- Integration complexity with existing systems
- Specialist expertise needed for complex domains
Hiring Strategies That Work
For Startups:
- Hire for adaptability over specific AI knowledge
- Look for full-stack thinking - data to deployment
- Prioritize business curiosity alongside technical skills
For Enterprise:
- Balance specialists with generalists
- Hire for the platform you're building on
- Don't underestimate domain expertise
Building Team Culture
The best AI teams I've seen share common traits:
- Experiment-driven rather than opinion-driven
- Comfortable with failure as part of the process
- Customer-obsessed not technology-obsessed
- Data-literate across all roles, not just technical ones
The Evolution Path
Start with generalists who can wear multiple hats, then specialize as you scale. But never lose the cross-functional collaboration that makes AI teams effective.
What's your experience building AI teams? What roles have been most critical for your success?